In the Town of Derry, the local kids are disappearing one by one, leaving behind torn body parts/remains. In a place known as ‘The Barrens’, a group of seven kids are united by their horrifying and strange encounters with a clown called Pennywise.
Directed by: Andrés Muschietti
Starring: Bill Skarsgård, Finn Wolfhard and Javier Botet
*EXCLUSIVE: Within 24 hours of its CinemaCon debut on Wednesday, the trailer for New Line/Warner Bros. upcoming Stephen King feature adaptation It smashed all online global traffic records with 197 million views, blowing past the previous 139M record set by Fate of the Furious when Universal dropped that trailer back in December.
New Line released the trailer for the Andres Muschietti-directed horror film in English along with 30 localized versions starting at 9AM Wednesday. Of the trailer’s 197M global views, more than 81M views and over 1.8M shares on the U.S. Facebook instance alone. Within hours after dropping, the It trailer became a viral sensation, trending across Facebook, Twitter and rising to the top of the Reddit Homepage with 30K-plus up votes in four hours. The video quickly rose to the No. 1 position on YouTube’s trending videos and remained there throughout the day.
The trailer helped It trend globally on Twitter with trends for It, It Movie, Pennywise and the Red Balloon Emoji all appearing.
It is based on the 1986 novel by King, and follows seven children who are terrorized by the eponymous being, who exploits the fears and phobias of its victims in order to disguise itself while hunting its prey. It generally appears as a clown in order to lure young children.
It opens on Sept. 8, the weekend after Labor Day.